In the heart of our brand, we honour Japanese culture and value craftsmanship. In the nature, human needs to rely on their instinct and creativity to live and this is how we first started to evolve. Our mother nature has given us many gifts to better our life. With our creativity and craftmanship, we can make use of nature’s gift to create endless possibilities. We value the relationship between craftmanship and nature, therefore in creating a sustainable brand.

Our vision is to be known as the pioneer in the creation of premium washi paper jeans in the world.

Our mission is to use the Japanese raw materials that we developed and together with our Japanese craftmanship, to make denim clothing that is kind to the environment. We will establish WASHI HOUSE, our studio and fitting room, in strategic locations around the world, where we create and connects our brand values with like minded friends.